Nike’s new advert – Write the Future (in HD)
The new Nike advert, directed by Alejandro González Iñárritu has caused quite a stir across the internet. Many people loving it, whilst others hating it. Which ever side of the fence you sit on, you can't help but admire just how much effort and thought (not to mention cost) must have gone in to organising, directing and producing the finished advert! For those of you who haven't seen it, here's the full video:
What's more Nike have backed it up with some very clever mixed media advertising, including some impressive banners enticing the user to explore each element of the advert step by step (screenshots coming soon).
Of course the end result will always take you to the Nike football write the future website - but the nice thing about this is that it's not a product focuessed site, instead you can dip in and out of video elements from the advert, and then explore Nike further should you wish to.
In my opinion it's a great advert, but when you take into account the mixed media advertising that backs it up, it's a truly breath taking campaign.
Alejandro González IñárrituAlejandro González Iñárritu
